Italy and England combined to produce a nail-biting finale to Euro 2020, which was enjoyed by an average audience of 6.4 million viewers in the United States.
Those staggering viewership numbers meant the 2020 showpiece became the most-watched European Championship final in the USA, surpassing the previous record from the Euro 2012 final (4.5 million for Spain v Italy). Viewership increased 43 per cent on the 2016 final.
Even the first two games of the NBA Finals failed to produce better viewing figures, with the USA appearing to have savoured a memorable European Championship.
In fact, as Gianluigi Donnarumma s shoot-out heroics clinched Italy s first European Championship title since 1968, the audience in the United States peaked at 8.1 million, according…